Thinking of Selling Your Boat?
Here is what you want to consider
1. Not all yacht brokers and brokerages are created equal.
Did you know that there are over 2900 licensed yacht brokers and 750 yacht brokerage companies in Florida alone? When you consider the 80/20 rule, where 80% of the sales come from only 20% of the brokers, how do you select a professional who can properly guide you through the process to l get the job done correctly for you?
The selection process is made easy by working with a Certified Professional Yacht Broker and a Certified Professional Yacht Brokerage. This is your assurance that you are working with the most highly trained, experienced and professional brokers in the industry. Both Joe Zammataro and Preferred Yachts have earned this accreditation, which is your assurance that your interests are well represented and protected.
Click here to find out more about the Certfied Profesional Yacht Broker Program and Qualifications
2. There are Buyers out there and we have the experience, and resources to find them.
Finding and promoting good listings is the very core of our success in the brokerage business for over 30 years.
What we list is what we advertise, what we advertise is what generates leads and what generates leads is what we sell, so we only list what we can sell.
We have learned from over three decades in this business, 5 keys to success.
List nice boats at reasonable prices,
Market them effectively and honestly
Follow up leads aggressively
Frequently update the owner on activity
Earning your trust and confidence to market your boat is a huge responsibility and we take that task seriously. We will work hard to sell your boat quickly, for the most dollars possible and without any surprises. We will also communicate with you frequently to update you on activity and the market.
We have developed an unique set of qualifications.
3. Extensive Marketing Experience
Joe Zammataro has spent the majority of his life building, selling and marketing yachts and is an innovator within the yachting industry. His experience as vice president of sales and marketing of 4 major yacht manufactures and the creator and pioneer of the first completely computerized yacht brokerage in the 1980’s, Joe understand how to attract attention to your boat and generate activity that will result in its’ sale. He will create a marketing strategy specifically for your boat that will create interest and generate leads. Our in-house ability to create compelling photography, informative videos and 360 degree virtual tours is among some of the best in the brokerage business, all designed to promote and get your boat sold.
Your boat will receive maximum exposure through a world-wide approach to marketing, plus we make ourselves available to prospects for your boat virtually 24 hours a day. Clients are able to reach us almost instantly by clicking a button to call, email or chat with us online while on our website.
4. Negotiating and Selling Skills
Joe Zammataro’s years of teaching selling and negotiating skills to hundreds of salespeople provides our sales team with an excellent skill set to present your boat effectively and accurately to potential buyers. Our negotiating skills will help you maximize your selling price and minimize closing hassles for you.
As one of a only 100 of the nearly 3000 licensed brokers in Florida to qualify as a Certified Professional Yacht Broker (CPYB), you will be assured of honest and accurate representation and that your interests are always protected. All members of our team are working towards earning the CPYB accreditation. We have worked diligently to help hundreds of our clients buy or sell either power or sailing yachts. Many of our clients have become lifelong friends. We’d like the opportunity to earn that relationship with you